Press Release: House fire in Whitefish Bay


July 12, 2017

For Immediate Release:

Whitefish Bay, WI: This morning, at approximately 3:32am, the Bayside Communications Center received a 9- 1-1 call from a resident at 4831N. Oakland Avenue in Whitefish Bay reporting smoke in the attic of his home. He reported he began smelling smoke after hearing a very loud bang. Telecommunicators advised the caller and his family to exit the home and immediately dispatched fire and law enforcement units.

On arrival, crews found a three-story duplex with fire in the attic. The alarm was upgraded to bring additional resources to the scene. The crews initiated an aggressive offensive attack and quickly brought the fire under control. All occupants from the upper and lower unit were able to evacuate safely prior to the arrival of fire personnel.

One family pet from the lower unit was able to safely evacuate with them at the time of the fire. A second pet, a cat, was located hiding by the tenant after extinguishment was complete. The cat was also unharmed.

There is significant fire, smoke and water damage to the third floor and attic space of the home. Additionally, the first floor tenant also has moderate water damage from the firefighting efforts. Damage to the structure and contents is estimated at approximately $75,000.

It appears that lightning from severe storms moving through the area struck the house, causing the fire in the attic space of the home. Tenants from both the upper and lower units both quickly and safely exited the residence; making accountability very efficient for the first crews arriving on the scene.

North Shore Fire/Rescue was assisted by several neighboring fire departments; both on scene and covering subsequent calls for service.

For more information regarding this incident, please contact Lieutenant Dan Tyk, the Public Information/Community Relations Officer for NSFR at 414-357-0113 ext. 1513 or