North Shore Fire/Rescue is a participant in the Resuscitation Outcomes Consortium (ROC) with all other Milwaukee County Emergency Medical Services (EMS) Agencies. ROC in conjunction with the Medical College of Wisconsin and Milwaukee County EMS Agencies participate in several National Institute of Health (NIH) approved EMS research studies. Some of the information related to current studies as well as a short video on Exception from Informed Consent (EIC) from Milwaukee County Medical Director, Dr. Riccardo Colella.